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tailormade recently put together the viral video campaign for the Shakespeare Youth Festival, a new youth arts project that looks to recruit 8,000 16-21 year olds UK-wide to set up theatre companies.
The idea behind the videos was to give funny and alternate interpretations of famous Shakespeare quotes to encourage the promotion of SYF amongst young people. Each of the videos asks the viewer to make and send in their own video in to win a day with a professional film company (us) with runners up receiving digital video cameras.
The 6 x 30 second videos are currently circulating on youtube.com/syfuk and myspace.com/uksyf or can be watched by clicking on the links to the right.
To find out more about the project go to www.syf.uk.com
copyright tailormadeproductions 2007